Accessibility: A A A Colour Black and White

Child Abuse Campaign

‘Together, we can tackle child abuse’ – campaign

The Wirral Safeguarding Children Board is supporting the government’s new ‘Together, we can tackle child abuse’ from the Department for Education

We all have a role to play in protecting children and young people from child abuse and neglect. However, research suggests that a third of people who suspect child abuse do not report their concerns.

We are supporting the Department for Education’s (DfE) campaign which aims to encourage the public to report their concerns in order to get help to children more quickly.

The campaign – which is being rolled out across the country – recognises the fundamental right of all children and young people to live free from abuse and neglect.

Child abuse is any action by another person – adult or child – that causes significant harm to a child. It can be physical, sexual or emotional, but can just as often be about a lack of love, care and attention. According to the DfE, a third of people who suspect child abuse do nothing – sometimes because they’re worried about being wrong.

You don’t have to be absolutely certain about your suspicions – if you have a feeling that something’s not right, talk to your local children’s social care team who can look into it. Information is usually gathered from many sources, and your report would form one part of a bigger picture.

One concern is that people are unclear how to spot the signs of child abuse and neglect and so an easy ABC is being promoted by the campaign to encourage people to report if they spot unusual changes in the following things:

  • Appearance – such as frequent unexplained injuries, consistently poor hygiene, matted hair, unexplained gifts, or a parent regularly collecting children from school when drunk.
  • Behaviour – such as demanding or aggressive behaviour, frequent lateness or absence from school, avoiding their own family, misusing drugs or alcohol, or being constantly tired.
  • Communication – such as sexual or aggressive language, self-harming, becoming secretive and reluctant to share information or being overly obedient.

Reporting Child Abuse

If a child or young person is at risk of harm, abuse or neglect please report it to:
The Wirral Central Advice and Duty Team on 0151 606 2008
9am – 5pm Monday to Friday.
Outside of these hours call 0151 677 6557
In an emergency always dial 999

In 2014/15, more than 400,000 children in England were supported because someone noticed they needed help. The campaign video below shows the role we all have in being vigilant and reporting abuse:

A series of leaflets posters highlighting the campaign are also included below and we would encourage partner agencies to download and prominently display.

Campaign Leaflet

Campaign Poster

Reporting Abuse Campaign Contact Number

Seen and Heard Campaign

In July 2016 the Department for Health and the Children’s Society launched the Seen and Heard campaign to raise awareness of the signs of sexual abuse and exploitation. More information can be found here: or visit the campaign’s website: